World Glaucoma Week, 6-12 March 2016
The IGA worked Vision Express to raise awareness of glaucoma during World Glaucoma Week. We toured with the state-of-the-art Vision Express van at locations around England to highlight the importance of regular eye health checks and promoted the activity through regional and social media. Locations visited:
Monday 7th March: Nottingham, Old Market Square
Tuesday 8th March: Bristol Broadmead, Cabot Circus
Wednesday 9th March: Truro, Lemon Quay
Thursday 10th March: Reading, The Oracle, Riverside
Friday 11th March: Birmingham, The Bullring
We also joined forces with Specsavers to highlight the importance of eye health checks, with each of the Specsavers stores helping to fundraise for IGA, through a £1 donation for every tonometer (puff) test that was performed during the week.
2014, Increasing awareness amongst African Caribbean population
The theme for 2014 was to raise awareness of the increased risk that the African Caribbean population faces in relation to glaucoma. People of African-Caribbean origin are four times more likely to develop the condition, and are more likely for it to appear earlier and for it to be more severe, when compared to people of European origin.
Activity included billboard and bus shelter advertising in areas with high numbers of people of African Caribbean descent. This included Manchester, Brixton and Peckham. We ran promotions with key African Caribbean publications, The Voice and Weekly Gleaner, as well as with the Nigerian Watch newspaper. Press and radio coverage helped to underpin this message. Other messages during the week included the fact that one in ten Britons (three million) are putting their sight at risk by never or not having an eye test within five years.